Top events in Barcelona you can't miss
Barcelona is more than just a beautiful city, it’s where the world’s biggest business and tech brands come to connect, launch, and lead. In 2025 and 2026, a series of high-profile corporate events in Barcelona will attract thousands of executives, entrepreneurs, and decision-makers.
If your brand plans to attend, this is your moment to do more than just show up, you need to activate, connect, and stand out.
At MIT Creators, we specialize in turning global events into bold, memorable brand experiences.
Mobile World Congress
Dates: 2 – 5 March
Location: Fira Barcelona, Gran Via
What It Is: The world’s largest mobile and connectivity event, MWC draws 100,000+ global attendees from tech giants to disruptive startups.
Why Be There: It’s the place to launch products, connect with tech leaders, and show the world your innovation game.
Our Activation Ideas:
- Host a VIP rooftop demo night with custom cocktails and product showcases.
- Build a brand installation near the venue or in a trendy Barcelona hotspot.
- Run a private thought-leadership breakfast or tech salon with top clients and partners.
Advanced Factories
Dates: 5 – 7 May
Location: CCIB – Centre de Conventions International de Barcelona
What It Is: The leading expo for automation, robotics, and Industry 4.0 in Southern Europe.
Why Be There: It’s where manufacturing meets innovation, ideal for B2B networking and showcasing smart tech.
Our Activation Ideas:
- A showroom-style dinner for VIP clients with immersive tech displays.
- An industrial-chic networking space with AR experiences and branded giveaways.
- Curated site visits to local innovation hubs with your partners.
Automobile Barcelona
Dates: 10 – 18 May
Location: Recinto Montjuïc
What It Is: The leading expo for automation, robotics, and Industry 4.0 in Southern Europe.
Why Be There: It’s where manufacturing meets innovation, ideal for B2B networking and showcasing smart tech.
Our Activation Ideas:
- A showroom-style dinner for VIP clients with immersive tech displays.
- An industrial-chic networking space with AR experiences and branded giveaways.
- Curated site visits to local innovation hubs with your partners.
IOT Solutions World Congress
Dates: 13 – 15 May
Location: Barcelona Gran Vía venue
What It Is: The leading event for IoT, AI, cybersecurity, and connectivity across industries.
Why Be There: You’ll be among decision-makers looking for real-world applications of smart tech.
Our Activation Ideas:
- A real-time data visualization art piece in your booth or showroom.
- Executive roundtables or fireside chats with your thought leaders.
- Branded after-hours tapas tours for partners and key clients.
Labelexpo Europe
Dates: 16 – 19 September
Location: Fira Gran Via, Barcelona
What It Is: The world’s largest event for label and package printing, returning to Barcelona with a bang.
Why Be There: Ideal for showing off tech, sustainability, and innovation in packaging.
Our Activation Ideas:
- A packaging lab pop-up where attendees can test and interact with your innovations.
- Branded food truck collabs featuring products using your packaging.
- Private design workshops with clients or agencies.
Smart City Expo
Dates: September
Location: Fira Gran Via, Barcelona
What It Is: The world’s leading event for urban innovation, Smart City Expo World Congress gathers global governments, tech leaders, and changemakers to shape smarter, more sustainable cities.
Why Be There: Perfect for showcasing your role in digital transformation, sustainable infrastructure, mobility solutions, and future-ready city living.
Our Activation Ideas:
An immersive urban mobility demo zone using VR or AR to highlight your tech in action.
Sustainability hub lounge with branded charging stations and eco activations.
Curated networking breakfasts with city officials, planners, and innovators.
Turn attendance into activation with MIT Creators
You don’t just want to attend, you want to stand out.
At MIT Creators, we specialize in creative brand activations, incentive travel, executive experiences, and custom events during Barcelona’s biggest international gatherings.
Whether you’re launching a product, celebrating success, or building relationships, we help you create experiences that align with your goals and resonate deeply with your audience.
