Powering Global Engagement: Behind the Scenes of the Veeam + HPE Always On Tour in Madrid

At MIT Creators, we believe in the power of live experiences to fuel business transformation. From executive retreatsto corporate incentive trips, and now global tech roadshows — we specialize in designing and delivering events that drive connection, innovation, and brand impact.

Most recently, our team had the privilege of producing the Madrid stop of the Always On Tour — a high-impact, multi-city global event series powered by Veeam + HPE. After successful productions in Melbourne, Seoul, Amsterdam, and Brussels, the spotlight moved to Spain, and once again, we brought the vision to life.

🚀 More Than Just a Tech Event

The Always On Tour isn’t just a branded roadshow — it’s a dynamic corporate event experience that brings together customers, partners, and industry leaders to explore the future of data protection and hybrid cloud solutions.

What makes this series exceptional?

• Collaborative environments that spark strategic conversations
• Immersive staging and experience design to elevate brand storytelling
• A blend of professional networking and hands-on tech demos
• Tailored venues selected for global consistency and local relevance

These types of corporate retreats and events offer the same level of engagement as traditional off-site business retreats, but with a laser focus on thought leadership, product alignment, and customer success.

🎤 Our Role in the Madrid Experience

From venue sourcing to creative production, speaker logistics, and experience flow, MIT Creators handled the full scope of event planning and execution. Our multidisciplinary team worked closely with client stakeholders to design a seamless event that reflected the brand’s global DNA while adapting to the local Madrid vibe.

This roadshow exemplifies the value of:

• Corporate event planning expertise
• Agile production tailored to multiple international markets
• Creative design thinking applied to business objectives

And while this wasn’t a traditional company retreat location, it did deliver many of the same benefits: focus, connection, and alignment away from the day-to-day.

🤝 Thank You to Our Partners

We are incredibly grateful to our amazing clients at Veeam and HPE. Your trust empowers us to continually push the boundaries of what corporate events can be. Each stop on this tour reaffirms why we love what we do — creating experiences that inspire and elevate.

Whether you’re organizing a leadership summit, incentive travel program, tech roadshow, or luxury corporate retreat, MIT Creators is here to turn your ideas into immersive realities.🔍 Looking for a corporate retreat planner or expert in international business event logistics?